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Starbucks Coffee International, Inc., a wholly-owned
subsidiary of Starbucks Coffee Company (NASDAQ: SBUX),
has entered into a license partnership agreement with
Emperica Marketing (Pty), Ltd. to distribute Starbucks
Coffee in South Africa through its We Proudly Brew
Starbucks® coffee program in the hotel, restaurant
catering, hospitality and leisure channels.
The first We Proudly Brew coffee will be served in
select Southern Sun Hotels and Tsogo Sun Casinos in
Johannesburg, Cape Town and Durban in time for the World
Cup festivities. Customers will be able to enjoy
Starbucks brewed coffees, espresso based beverages and
Tazo Teas in restaurants, cafes and catering. In South
Africa, all Starbucks espresso and espresso based
beverages will be made from 100 percent Fairtrade
certified coffee. |
